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最新情景会话:促销策略(2) Promoting Strategies

作者:admin |  所属分类:职场工作 -工作英语 -职场活动  | 难度:

  小贴士:鼠标指向可以收听真人发音  (单词翻译:双击或拖选)

A:

OK! Let's get down to business now.
好吧!我们直接切人话题。

B:

Say it.
说吧!

A:

As you know, we should work out cautious and detailed plan for our promotion, so as to guide our company to be successful in the new product, L-series.
正如你所知道的,对于我们的促销活动,我们应该给出一份比较谨慎而且详尽的计划,从而指导我们公司能够成功对L系列的新产品进行推销。

B:

That's right. And in my opinion, to push the sale of the new products is not an easy task.
没错。我认为,推销新产品并非易事。

A:

I know that. I need to discuss this with Arden. And in his opinion, we should widen the scope of our ads, so newspaper and Internet should be adopted in this campaign.
我明白这点,而且我需要和阿顿谈谈此事。他认为,我们应该扩大我们的广告宣传的范围,这样在这次促销活动中可以采用报纸和网络这两种媒体进行大力宣传。

B:

Could you put it in detail?
你能说具体一点吗?

A:

Well. We plan to contact www. on-line advertising. com.cn and Shanghai Morning Newspaper to discuss the advertisement schedule.
好的。我们计划与www.onlineadvertising.com.cn 还有《上海早报》联系,讨论我们的广告计划。

B:

I think the idea is very good. In the promotion campaign, two or more media are used together, so as to draw customers' attention and keep hold their attention to larger extent.
我认为这个主意不错的。在推销活动中,可以同时采用两种或者更多的媒介。这样可以更大程度地吸引消费者的注意力并紧紧抓住他们的注意力。

A:

What kind of media do you recommend?
你还推荐采用哪些媒介呢?

B:

I think TV is also an effective media, as long as our company is willing to spend more money on it.
我认为电视广告也很有效,只要公司愿意把更多的钱投在这里。

A:

Well. Arden just mentioned the paper and the on-sales. And I can talk about TV with him later, because TV promotion gets more and more popular among consumers.
好的,阿顿就谈及到报纸和网络这两种。我可以日后再与他商讨这个吧,而且电视促销节目也在消费者之间越加流行。

B:

I also think good advertising is essential to call attention to a product and introduce our L-series products. Meanwhile, ads are also the representation of the company's image.
我也认为广告对于吸引大众对产品的注意,以及推销我们L系列产品是至关重要的。同时,广告也同样代表了公司的形象。

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